Wednesday, April 4, 2007

An Open Letter from Julie and Richie

We are very excited to finally inform you of our new skin care line. As you may know, we have been working on developing these products for the past three years based on our unique experience in the natural foods industry. Give us a chance to tell you the story of how we started our new company, BeeCeuticals Organics, Health from the Hive.

OUR ROOTS

Vegetarianism first brought us together in 1971. Because we wanted to lead a healthy lifestyle together, we moved to Maine in the early 70's and started an organic farm we called Finca Loca. Julie taught Hatha Yoga at adult education programs and Richie taught T'ai Chi Ch'uan. In an attempt to remove sugar from our diets, we began to use honey for all our cooking and baking needs. And thus grew a very close relationship with honey, bees and the beehive.

THE BREAD OF LIFE

After moving to Florida in 1980, we opened the Bread of Life Natural Foods Store and Restaurant. As Licensed Nutrition Counselors and health food retailers, we became very involved in educating our customers about the latest information on health and wellness. We invited numerous nutrition experts to speak at our stores and held many educational events. Julie conducted vegetarian cooking classes, and published Breadcrumbs, our very own newsletter. Richie became the host of the "Natural Grocer", Florida's longest running health talk radio show at that time, while also playing his saxophone and leading his band, The Free Radicals, at the restaurant. In 1997 we sold our stores.

THE INSPIRATION

As we look back, we have been amazed to see that what started out as a personal journey for both of us into the world of health and wellness, and not very well known then, has now become part of our popular culture. About three years ago, we came across studies on the therapeutic uses of honey that were truly amazing. Burn and wound clinics throughout the world were having great successes with very stubborn burns and wounds that did not heal with standard pharmaceuticals. Researchers at these clinics were using special honeys that have specific medicinal properties. The wounds and burns improved significantly and the healthy tissue around the wounds showed remarkable regeneration as well. Upon further research we discovered that not all honeys are the same when it comes to skin care, much like not all wines or olive oils are the same. There exist honeys with specific profiles that are more medicinally potent than others. The more we read about honey, the more our admiration grew. Honey has been used for soothing and beautifying the skin as well as for treating burns and wounds since prehistoric times. Cleopatra bathed in milk and honey. Hippocrates, the father of medicine, prescribed honey for healing many ailments.

BEE-UTIFUL PRODUCTS

A burning desire crept up within us to put all of this knowledge together in a way that would benefit everyone's health. Our experience has made us aware of the need for a truly great, natural skin care line. We knew we wanted to create a skin care line based on honey and other products from the bee hive. This culminated in the birth of BeeCeuticals Organics, Health from the Hive. We began the process of developing our own proprietary formulas using a blend of special honeys which exhibit beneficial results on the skin. We have named this our Organic Holistic Honey Blend. Our blend of honeys come from around the world, are certified organic, raw, unfiltered and never heated. They have been selected for their proven medicinal properties. We use the whole honey. Other cosmetic lines use cheaper honeys that are heated, filtered, pasteurized, and/or powdered, because they are much easier to handle during the manufacturing process and are less expensive. These cheaper honeys have little or no health benefits. For other companies, honey is used as window dressing, for us; it's our reason to exist. Global bee populations have been diminishing at alarming rates. They are being challenged by the proliferation of pesticides, disease, infections, mites and dwindling habitats. Our respect for this noble insect is driving our goal to help Save the Bees. We will bring awareness to the plight of the honey bee as well as donate funds to those who are working on solutions that will help global bee populations.

Bee-healthy,
Richie & Julie Gerber



Information and statements regarding BeeCeuticals Organics products have not been evaluated by the FDA. BeeCeuticals Organics products are not intended to diagnose, treat, cure, or prevent any health condition or disease. Always consult a physician before making any changes in your health regimen. Any information provided in this article is meant for educational purposes only.

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